There are many reasons to hire a digital marketing agency. The first thing to keep in mind when thinking about when to hire a digital marketing agency is that we live in a digital world. Customers interact with nearly all the companies they do business with, in a digital manner. For this reason alone, it makes sense to engage in digital marketing, and to do it right. Doing it well often means getting outside help and guidance. This is where the role of a digital marketing agency comes into play and provides value.
We thought we would have some fun with this blog and start things off with a list of, “The Top 20 Reasons for When to Hire a Digital Marketing Agency”. Here is our list.
1. Increase web traffic
2. Increase inbound leads
3. Increase sales
4. Improve customer engagement
5. Improve brand awareness
6. Focus on what you do best (not digital marketing)
7. Find your business on the internet
8. Improve your SEO & keyword scores
9. Conduct an SEM or PPC campaign
10. Build a new website
11. Improve a current website
12. Launch a Content Marketing strategy
13. Develop a social media marketing strategy
14. Conduct an email marketing strategy
15. Launch Influencer marketing
16. Engage in video marketing
17. Develop brochures and collateral
18. Publish case studies and white papers
19. Start blog writing and posting
20. Conversational AI marketing
When we looked at our list, we felt that our top 20 items fell into two broad categories of, a) improving your business by leveraging digital marketing and b) bringing in experts to offload work to. Let’s spend a little more time on both of these …
Improve Your Business
There is no better reason to hire a digital marketing agency than to help drive increased sales for a business. Improving sales will be a by-product of improving website traffic and generating inbound leads from a website. To generate inbound traffic to a website, keywords and SEO must be spot on. Once potential customers can find a business through search engines, and they get to your web site, they will need to be provided with interesting and compelling content to entice them to engage with your company. This content marketing activity is the cornerstone of digital marketing. Compelling content is what you provide to potential customers once you get them to your site. A site will need to be visually appealing, up to date and constantly maintained. All of this though is done with the end goal in mind … to welcome the customer and to engage them digitally.
Get Expert Help
Most business owners are not experts in digital marketing. In larger and mid-sized companies, marketing departments can be understaffed and may lack people who have skills in all the different areas of digital marketing. Filling those missing skill sets is another important role of a digital marketing agency. Having expert skill in SEO and staying current can be a chore. Having the time to do proper and consistent copywriting can also be a challenge. Video editing and graphic editing skills can also sometimes be lacking or not current at companies (particularly SMBs). Even if they are, it’s always great to get some fresh perspectives. Email campaigns and influencer strategies likewise can be time consuming. All these facts get straight to the point that often it is best to bring in some outside help. When outside assistance is brought in, people at a business can focus on what they do best, and what only they can do. This last point is perhaps the biggest of the reasons to hire a digital marketing agency.
Want to learn more?
As we mention at the start, customers interact with nearly all the companies they do business with, in a digital manner. Getting digital marketing right makes a lot of sense. The importance of digital marketing for all sizes of business is obvious. At Valenta we focus on SMB clients who can sometimes struggle with digital marketing and do not have large staffs in house to support their efforts. At Valenta we offer managing partners, plus local or regional senior marketing experts, and offshore staff that can economically execute back-office tasks and content creation for digital marketing.
Read more about how our Digital Marketing Staff Augmentation Services can help your business
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